Our
Training
Plans

IGNITION

KNOCK OFF THE RUST

THE GRIND

BECOME STRONGER

KNOCK OFF THE RUST WITH THIS FREE FOUNDATIONs PROGRAM’

ignition program

KNOCK OFF THE RUST WITH THIS FREE FOUNDATIONs PROGRAM’

ignition program
ignition program

KNOCK OFF THE RUST WITH THIS FREE FOUNDATIONs PROGRAM’

Our
Trainers

Taylor Brown

Founder of AFU & Head Coach

I have been playing the sport of American Football since I was 7 years old. I received a scholarship to play in University at the University of Saint Francis. During my time out in Europe, I was more of a player/coach and really got to experience football from a unique perspective. I realized that I have been naturally helping develop my teammates and people in the sport since I can remember.

Dan Smith

Trainer

I originally found my interest in strength and conditioning through playing American football at the University of Derby. Now I co-lead the development programme at the University of Derby as well as coaching their performance teams and scholar athletes.

Matt Hart

Trainer

Since graduating in 2017 I have been working for Team Derby as a Strength & Conditioning Coach for their Development and Performance Teams programs.

Dan Smith

Trainer

I originally found my interest in strength and conditioning through playing American football at the University of Derby. Now I co-lead the development programme at the University of Derby as well as coaching their performance teams and scholar athletes.

Matt Hart

Trainer

Since graduating in 2017 I have been working for Team Derby as a Strength & Conditioning Coach for their Development and Performance Teams programs.

Dan Smith

Trainer

I originally found my interest in strength and conditioning through playing American football at the University of Derby. Now I co-lead the development programme at the University of Derby as well as coaching their performance teams and scholar athletes.

Matt Hart

Trainer

Since graduating in 2017 I have been working for Team Derby as a Strength & Conditioning Coach for their Development and Performance Teams programs.

What
Trainees say

  • "I've only been with the Falcons for half a season now, but the first day I met Taylor I thought that he'd already started the transition from player to coach. He was field side all day calling out how our plays should be corrected with such precision that I knew; not only was this in his blood, but also would I take anything he said with a full three course meal and a bottle of whiskey at the end. He's encouraging when we need that push and congratulate when we pull through, when I realized he was still in the game I knew he was a strong asset to the team. Having Taylor on the side of the grid through practice and play would be a great fortune for the falcons, not only does he know how we play and how we should evolve, he has evolved with us."

    Jason Howard Leicester Falcons
  • "Being coached by and playing with Taylor was a real pleasure for the last 2 seasons. Whether it's breaking down a training drill and explaining how and why we're using techniques in different situations or adjusting on the field he always made sure everyone was on the same page. I have never learnt as much about the defensive back position from my last 4 coaches combined before Taylor took over and as a result my mental game is by far my strongest aspect. He's helped me recognise route combinations and what's likely to come in different situations from a team’s tendency. Taylor would also take time to send me messages if I've had a particularly good/bad game to keep me motivated."

    Matt Thomas Defensive Back Leicester Falcons
  • "One of the best guys I know, I cannot fault his leadership and communication skills as a coach which probably translates from his on the field ability. TBs determination to succeed is something that really stands out, that isn’t just in wins, that’s in seeing progress and improvement in players and seeing them achieve their goals. His knowledge and motivation are something that sets him apart from any coach I’ve had"

    Josh Fagan Defensive Back Derby Braves
  • "I have known / coached Taylor for 4 years. I have been involved in Football for over 30 years. Taylor is without a doubt the most talented and committed player I have coached.  He always gives 100% in both practice and games. Taylor always has time not only for the rookies/team mates, but most importantly, the fans of the game who come watch him play. it’s an honour to not only have coached Taylor, but call to him a friend."

    Noel Cassar Head Coach Derby Braves 2013-2017 and The Leicester Falcons